The second generation took over Chong Motor to carry forward the family business.
Chong Motor was founded by Zheng Renzhong (second from left), and now the second generation has taken over to carry forward the family business. On the left is Zheng Yixiang, and the third from left is his younger sister Zheng Yuwei and younger brother Zheng Yiqin.
"Chong Motor is a large-scale motorcycle company in the local area. For more than 40 years, with four core values, namely, win-win, honesty, compliance, and enthusiasm, it has established a good reputation in the local motorcycle industry through high-quality products and services.
Zheng Yixiang himself started working in one of the branches after graduating from middle school, starting from a low level, such as repairing motorcycles and taking care of the branch's affairs, and then returned to the head office to slowly take over the family business.
He mentioned that in addition to operating motorcycle shops, the company's mission is to provide one-stop financial solutions, so in 2001, Yiwan Credit Co., Ltd. was established to provide low-interest loans and provide value-added services to customers.
At the same time, the company has become an excellent dealer of YAMAHA, HONDA and MODENAS for many years with its excellent sales performance.
The brothers and sisters are all in agreement with each other, they work together to manage the company well, and live up to their father's hard work, from left to right Zheng Renzhong, Zheng Yuwei, Zheng Yixiang and Zheng Yiqin.
Brothers and sisters perform their duties
It is difficult to start a business, and it is not easy to maintain a business. Chong Motor is a family business. In addition to Zheng Yixiang, sister Zheng Yuwei and younger brother Zheng Yiqin also participate in the management of the company. Even so, the brothers and sisters have a lot to discuss and work together to manage the company well, living up to the hard work of their parents.
Zheng Yixiang said that brothers and sisters perform their own duties, and each has a different job position. For example, my younger sister is in charge of administrative matters, and my younger brother and I are in charge of marketing and sales.
"Of course, each of us will have our own ideas. We will put forward our own opinions during the meeting. If we have different opinions, we will discuss them with our father. After everyone negotiates, we will find the safest solution."
"With the ever-changing market in the new era, our new generation of managers must also keep up with the pace and learn how to make good use of the convenience of technology and the Internet to further develop the company."
It is difficult to start a business, and it is not easy to maintain a business. Chong Motor is a family business. In addition to Zheng Yixiang, sister Zheng Yuwei and younger brother Zheng Yiqin also participate in the management of the company. Even so, the brothers and sisters have a lot to discuss and work together to manage the company well, living up to the hard work of their parents.
"Of course, each of us will have our own ideas. We will put forward our own opinions during the meeting. If we have different opinions, we will discuss them with our father. After everyone negotiates, we will find the safest solution."
"With the ever-changing market in the new era, our new generation of managers must also keep up with the pace and learn how to make good use of the convenience of technology and the Internet to further develop the company."
Chong Motor has a strong team and currently has 1 head office and 10 branches in Klang Valley and Klang Valley.
no price war
Focus on service and product quality
Even though the market competition is fierce, Chong Motor has never fought a price war. The company has won the support and confidence of consumers with its product quality and service.
Zheng Yixiang said that since he started managing the company, competition in the local motorcycle industry has been increasing day by day. Compared with 10 years ago, business is becoming more and more difficult to do business, especially when the market is not good, peers will set off price wars.
"Our company does not advocate price wars. We insist on gaining a firm foothold in the market with service and product quality. Fortunately, the company has accumulated a good reputation and won recognition from consumers, and many of them are businesses referred by customers. For the company , getting recognition from customers is the best market proof.”
He pointed out that during the COVID-19 epidemic, the company faced various challenges, such as the shortage of supply, etc., and the company purchased second-hand cars at high prices to meet the order volume. With the joint efforts of the team, the company has survived the difficult period. recovered.
Focus on service and product quality
Zheng Yixiang said that since he started managing the company, competition in the local motorcycle industry has been increasing day by day. Compared with 10 years ago, business is becoming more and more difficult to do business, especially when the market is not good, peers will set off price wars.
"Our company does not advocate price wars. We insist on gaining a firm foothold in the market with service and product quality. Fortunately, the company has accumulated a good reputation and won recognition from consumers, and many of them are businesses referred by customers. For the company , getting recognition from customers is the best market proof.”
In addition to running motorcycle shops, the company's mission is to provide one-stop financial solutions, and also provide low-interest loans.
Quality motorcycle after-sales service
In order to provide consumers with more complete and high-quality after-sales service, Chong Motor cooperates with Yamaha's corporate strategy and establishes YQS Center (Yamaha Quality Service) to provide high-quality motorcycle after-sales service, such as maintenance and parts.
Zheng Yixiang said that the YQS Center implements the concepts of customers, sales, communities and parts, and pays attention to customer needs, sales models, parts quality and community interaction.
He said that the center has modern and large-scale motorcycle repair equipment, and consumers can wait for motorcycle repairs in a comfortable environment.
"As for community interaction, we have established close ties with customers. We set up groups to interact and communicate with customers from time to time, so that customers can feel that we are a company with warmth."
In order to provide consumers with more complete and high-quality after-sales service, Chong Motor cooperates with Yamaha's corporate strategy and establishes YQS Center (Yamaha Quality Service) to provide high-quality motorcycle after-sales service, such as maintenance and parts.
He said that the center has modern and large-scale motorcycle repair equipment, and consumers can wait for motorcycle repairs in a comfortable environment.
"As for community interaction, we have established close ties with customers. We set up groups to interact and communicate with customers from time to time, so that customers can feel that we are a company with warmth."
Chong Motor established YQS Center to provide high-quality motorcycle after-sales service.
New media marketing expands the market
Zheng Yixiang revealed that the new era emphasizes new marketing models, and Chong Motor has not forgotten to keep up with market trends and launch online and new media marketing strategies.
"Traditional business must break through traditional marketing thinking, otherwise it will be easily eliminated by the market. Especially during the COVID-19 epidemic, the online sales platform did help the company alleviate the difficulties at that time, and also promoted the company to all parts of the country. Now in the post-epidemic era, the company has more than 50 % of sales have shifted to online, and we also have a customer base outside of Kapu.”
He said that in addition, the current generation Z consumers are all resident on social media, and the company also uses social media channels to develop markets and attract young consumer groups.
Zheng Yixiang revealed that the new era emphasizes new marketing models, and Chong Motor has not forgotten to keep up with market trends and launch online and new media marketing strategies.
He said that in addition, the current generation Z consumers are all resident on social media, and the company also uses social media channels to develop markets and attract young consumer groups.
The company provides professional motorcycle maintenance services.
Create a shared entrepreneurial platform
As the second-generation successor, Zheng Yixiang has the courage to explore new forms of the industry in order to be able to operate the company sustainably. Therefore, the company's future development direction is to create a shared entrepreneurship platform and recruit more people to start businesses together, especially young people.
Zheng Yixiang said that they learned that many millennials do not like to be constrained or work in a fixed location. They yearn for freedom more. In order to attract them to join the team, the company provides a flexible working model.
"They don't need to commute to and from get off work at a fixed time, they can freely develop their own strengths and advantages, and develop their careers through the resources and platforms we provide.
"Through the novel operating model, we can also expand the sales team and improve performance. At the same time, we can also save time and effort in human resource management, because personnel management is not an easy task."
As the second-generation successor, Zheng Yixiang has the courage to explore new forms of the industry in order to be able to operate the company sustainably. Therefore, the company's future development direction is to create a shared entrepreneurship platform and recruit more people to start businesses together, especially young people.
"They don't need to commute to and from get off work at a fixed time, they can freely develop their own strengths and advantages, and develop their careers through the resources and platforms we provide.
"Through the novel operating model, we can also expand the sales team and improve performance. At the same time, we can also save time and effort in human resource management, because personnel management is not an easy task."
Chong Motor adheres to the four core values, provides high-quality products and services, and has established a good reputation in the local motorcycle industry.
standard operating procedure
Manage HR more effectively
For any enterprise to grow and develop, it is not the strength of one person, it must rely on the strength of the team to achieve success, and the same is true for Chong Motor.
At present, the company has 1 head office and 10 branches in Selangor and Klang Valley, forming a strong team. Zheng Yixiang said that each branch is led and managed by its own manager, and they will also delegate power to them to manage the branches and solve problems. Branch issues, if they cannot be resolved, will be handed over to the leadership.
"Nevertheless, in order to manage human resources more effectively, we still draw up standard operating procedures so that both management and employees can follow them, avoid unnecessary conflicts and differences of opinion, and ensure the smooth operation of the company."
He said that the management has also been adding value to themselves, and enrolling in management courses to implement modern management of the enterprise can make the enterprise go further.
Manage HR more effectively
At present, the company has 1 head office and 10 branches in Selangor and Klang Valley, forming a strong team. Zheng Yixiang said that each branch is led and managed by its own manager, and they will also delegate power to them to manage the branches and solve problems. Branch issues, if they cannot be resolved, will be handed over to the leadership.
"Nevertheless, in order to manage human resources more effectively, we still draw up standard operating procedures so that both management and employees can follow them, avoid unnecessary conflicts and differences of opinion, and ensure the smooth operation of the company."
The company calls on motorcycle enthusiasts who are enthusiastic about public welfare to form a team to visit and donate to charitable organizations together.
Fulfill corporate social responsibility
Under the education and influence of his father Zheng Renzhong, Zheng Yixiang also manages the company with gratitude and a feedback mentality. The company will fulfill its corporate social responsibility.
“We often form charity caravans and call on motorcycle enthusiasts who are passionate about public welfare to form caravans to visit and donate materials to charities around the world, such as orphanages or homes for the mentally handicapped.”
He also said that his father often taught them to know the source of the water. For example, there were too many motorcycle thefts before, which resulted in being rejected for insurance. An insurance company came to the rescue and chose to support the motorcycle industry. So until now, the company still cooperates with this insurance company.
Under the education and influence of his father Zheng Renzhong, Zheng Yixiang also manages the company with gratitude and a feedback mentality. The company will fulfill its corporate social responsibility.
He also said that his father often taught them to know the source of the water. For example, there were too many motorcycle thefts before, which resulted in being rejected for insurance. An insurance company came to the rescue and chose to support the motorcycle industry. So until now, the company still cooperates with this insurance company.
The company has been an excellent dealer of Yamaha for many years, with Zheng Yixiang in the middle.
Jul 14,2023